Engineering
Marketing Performance
Building intelligent marketing systems that turn data into decisions and decisions into growth.
@JourneyFurther →About
I work at the intersection of marketing and technology — leveraging predictive analytics, real-time data systems, and AI to solve complex performance challenges. At Journey Further, we built Europe's fastest-growing agency by replacing gut feelings with machine intelligence.
Experience
Journey Further
Apple
Omnicom
Dentsu
Latest Writing
- Predictive Analytics in Retail: From Forecasting to Real-Time Decision Engines
- MCP: The Protocol That Will Transform Marketing Automation
- The Death of Keywords: How AI is Rewriting the Rules of SEO
- AI Agents Are Coming for B2B Sales (And That's a Good Thing)
- Google's Universal Commerce Protocol: The Infrastructure for Agentic Shopping
Case Study
Built a real-time data pipeline and predictive model to optimize appointment bookings at postcode-level granularity. Custom ETL extracts live availability data, feeds predictive models, and automatically adjusts Google Ads bidding via API — all in real-time.
Stack
Get In Touch
Looking to discuss AI strategy, predictive analytics, or performance marketing? Drop me a message.